'It will be Okayama if it's called Momotaro. It will be Momotaro if it is called Okayama. It will be Okayama if it is called Jeans. It will be jeans if it is called Momotaro.' Celebrating a decade this year, Momotaro is thoroughly ingrained in Japanese denim and culture, personifying the region of Okayama beautifully. Part of the Japan Blue group, which in its entirety has existed for over 19 years, Momotaro began life in 2005. Many accredit Momotaro for reviving the diminishing denim industry in Okayama, by employing the original denim and indigo-dye artisans of Japan. With a focus to becoming number one in Japan and the world, no detail is overlooked. Although manufacture is labour intensive, quality will always be at the forefront of everything they do. Made by hand, without compromise.