At SON OF A STAG we pride ourselves as being the UK’s leading menswear store for denim jeans and boots. Established in 1993, SOAS was born out of a fascination for denim and heritage clothing. We travel the world to handpick the very best... sourcing outstanding and exclusive products so we can share our findings with you. 

We believe that your clothes should tell a story and that they should be made with the same care in construction as their predecessors. We’re about individuality, quality and sustainability, supporting brands that stand by the same morals and values.  

We strongly believe we are at the forefront when it comes to choice of brands and goods, combined with a great service powered by product knowledge. Stocking over 100 unique brands, each with their own story to be told, you can find a vast selection of very rare Japanese denim, American made boots and British handmade leather accessories. A lot of the product available has been specially adapted for SOAS making it distinctive and unique.

We pride ourselves on our personal service and free specialist hemming, using the Union Special 43200G. This machine was widely known as the go to American machine designed for hemming overalls, jackets and similar garments in 1939... It is simply the best and we only want you to have the best. See alterations for more details.