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FULLCOUNT
Crafted Perfection
Merz b. Schwanen
Authentic Quality
Jeans
Authentic heritage fades
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Summer Shirting
Paraboot
French Craftsmanship
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Breathe Easy
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Head-Turning Style
Summer Luggage
Pack for Paradise
An Interview with FULLCOUNT founder Mikiharu Tsujita
Transitional pieces
What to wear as the weather changes
Only 4 pieces in stock!
ONI are well known in the denim world for their inspirational fabric design, and the 527ZR is perhaps the perfect example of this. ONI have made a classic 5-pocket, straight fit jean with a medium rise, but have included one magical feature; they are made from their coveted ‘secret denim’. They call it ‘secret denim’ for a reason, it’s a secret. But straight away the look and the feel of the denim tells you that there is something special going on here. They are a 20oz, low tension denim white an irregular weave which gives the jeans a uniquely stubby feel. You can count on some beautiful fades with these jeans, something which has become something of a guarantee with this mysterious brand. The weft thread is beige dyed which gives the impression that it has come straight from the wild cottonfields. The construction of these jeans is as solid as they get and will soften over time to fit you more comfortably every time you wear them. They feature a branded deerskin patch for added authenticity. A real piece of original design and denim history.