An anagram of sorts on the word denim, Edwin coincidentally translates to 'rich friend,' a fitting description for what a pair of their long-standing, timeless jeans will be. Leading the way, Edwin lays claim to the world's first 16 oz ring spun heavyweight jean, constructed in its famous tri-colour 'rainbow' selvedge, woven exclusively back in 1963. The brand continues to stand for quality and innovation.