Denim Guide - Regular Fit Jeans

November 05, 2025 /
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Where it all started

History

Regular jeans have been the reliable standard for denim since the 1940s and 1950s, with many popular cuts directly inspired by the iconic jeans from this era. Usually defined by a straight leg and roomy thighs, regular jeans are where it all started, and are perfect for classic, versatile dressing.

Culture

Regular jeans have remained consistently fashionable since the early days of denim, but are most associated with the style of the 1950s, being worn by icons like Marlon Brando and Steve McQueen. Today, the resurgence of mid-century style has made regular jeans a reliable choice.

Mid-Century Hollywood

Shot in Oranj, our neighbours across the street on Dray Walk, Tom wears a Dartford Type III jacket with a Merz 215 and the fantastic Freewheelers & Co 601xx jeans. The warm environment of the wine bar invites this classic, paired down look.
Elevated Military

A classic look for a classic pair of jeans. Finn wears Buzz Rickson’s ‘Last Gunfighters’ G-1 Flight Jacket over a FULL COUNT Type II, which pairs perfectly with ONI Denim’s wonderfully textured 246-Kasuri jeans.
Shop the scene

You can’t beat simple pairing with regular jeans, and that’s exactly why we’ve paired classic Michael’s and an understated Warehouse & Co jacket with these ONI’s.

Regular Fit Jeans

Shop All Regular Fit Jeans
Shop All Regular Fit Jeans