Since 2002, Fujito has aimed to create clean, contemporary classics that bring quality Japanese fabrication and materials to practical design. The brand places an emphasis on simplicity, usually removing unnecessary frills in favour of understated silhouettes that focus on utility, fabric, and shape. Working with artisans and manufacturers in the Kyushu area, Fujito is inspired by both the past and the future, which has led to a collection of singular garments.