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FULLCOUNT
Crafted Perfection
Merz b. Schwanen
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Jeans
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Paraboot
French Craftsmanship
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Breathe Easy
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Head-Turning Style
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Pack for Paradise
An Interview with FULLCOUNT founder Mikiharu Tsujita
Transitional pieces
What to wear as the weather changes
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ONI’s much loved ‘secret denim’ makes another appearance in the racks at Son Of A Stag. This time in their regular fit, 5-pocket, medium rise 288 model jean. This classic shape is teamed with the legendary and illusive secret denim, which boasts a 20oz, low tension weave with a very unique slubby texture. The weft yarns have been beige dyed and keen be see peeking through the weave to creat an individual carpet effect. This unique fabric reveals itself more and more with every wear as it softens and fades. Beautiful fades are guaranteed, and you will be happy to put the time in as these are one of the most comfortable heavyweight jeans on the market. The construction of these jeans is just about as solid as it gets; Universal copper rivets, heavy duty bar tacks, raised belt loops and a beautiful deer skin leather patch. In the 288 you have a jean that you will want to wear everyday, and they are certainly comfortable enough to do so.