How Porter Came to Be
At the age of 12, a young Japanese boy left his small hometown of Samukawa with the goal to train as a bag-maker in Tokyo. Within his first five years of training, the Great Kanto Earthquake flattened the city, destroying an estimated 70% of buildings and killing close to a quarter of a million people. Walking through the rubble with his belongings tied to his back by a strip of cord, one might never have believed that this experience is what spurred the boy to found a luggage brand that would be one day worn by the empress of Japan, and considered one of most sought after in the world.
The boy, Kichizo Yoshida, grew to be a respected bag-maker in his early years, and by 1935,he had founded his first atelier. The future was still unclear through, as at the outbreak of World War II, Kichizo was called up to enlist; leaving his equipment in the care of his wife, Chika. To avoid damage by air-raids, Chika hid the equipment inside a tunnel, and it was this care that ultimately saved the machinery and ensured the success of the company.
At the end of the war, Kichizo returned to work, officially naming his company Yoshida & Co. Leading the trend of 1950s handbag design, Kichizo’s leather bags were minimalist, with an emphasis on sleek design that was functional as well as pretty. These bags caught the attention of many influential figures, with Japans empress Emiki Michiko famously appearing publicly with a bight white Yoshida handbag.