Sugar Cane
1947 Model 14.25oz Regular Straight Jeans - One Wash
£199
Regular Fit Jeans
Where it all started
Regular jeans have been the reliable standard for denim since the 1940s and 1950s, with many popular cuts directly inspired by the iconic jeans from this era. Usually defined by a straight leg and roomy thighs, regular jeans are where it all started, and are perfect for classic, versatile dressing.
Wide Fit Jeans
Where streetwear and heritage meet
Regular jeans have remained consistently fashionable since the early days of denim, but are most associated with the style of the 1950s, being worn by icons like Marlon Brando and Steve McQueen. Today, the resurgence of mid-century style has made regular jeans a reliable choice.
Slim Fit Jeans
The look of rebellion
As jeans moved away from workwear and into fashion, the more traditional straight leg began losing ground to slimmer cuts. The birth of Rock’n’Roll in the 1950s and 1960s saw icons like Elvis and Bob Dylan wearing much tighter jeans, much to the chagrin of many at the time. Slimmer jeans became the standard though, being adopted in some way by everyone from bikers to glam rockers.
Pre-Faded Jeans
The look without the legwork
Pre-faded jeans appeared in the 80s with the invention of industrialised stone-washing machines. These machines used lightweight stones in hot water to rub and soak away the indigo, leaving the jeans with a generalised fade. Since then, technology like laser finishing and ozone processing has helped brands achieve incredibly detailed and realistic final looks.
Fabric Focused Jeans
Experimentation with textures
Denim has traditionally only been produced one way, and a vast majority retains that smooth, soft texture that we all know and love. When Japan started reviving old-school jeans in the 1990s though, they introduced new techniques and cottons that completely reimagined what the fabric could be.
Time Tested Jeans
You can't beat a classic
With the amount of jeans on the market, it can seem quite daunting to select the right pair for you, so we’ve collected jeans that are as versatile as they are classic. From cuts that remain authentic to original examples, to pairs that adapt well to modern wardrobes, these jeans won't go out of style anytime soon.
