Denim Guide - Pre-Faded Jeans
The look without the legwork
History
Pre-faded jeans appeared in the 80s with the invention of industrialised stone-washing machines. These machines used lightweight stones in hot water to rub and soak away the indigo, leaving the jeans with a generalised fade. Since then, technology like laser finishing and ozone processing has helped brands achieve incredibly detailed and realistic final looks.
Culture
Though many feel that the best part about wearing denim is developing your own fades, the selvedge denim market has opened up to allow people that may not have the time – or just want to wear worn-in jeans right away – to buy a pair that looks great without taking years. Everyone has a preference, but finally having the ability to pick out pre-faded jeans at a high quality is always welcomed by us!
