Fashion

When Life Gives You Denim

Editorial Team

SOAS Creative Dept.

October 16, 2026 /
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At SON OF A STAG, we believe that denim is more than just a fabric. With a history stretching back to the 17th century, denim jackets and jeans have been used in countless ways, from protecting the manual labourers of the American Midwest to signifying youthful rebellion, and even preserving traditional craftsmanship far from where they were first made popular. The versatility and cultural power of denim make it one of the most iconic fabrics ever invented, and we’ve always been champions of its long-lasting relevance and quality. 

We believe that denim is for everyone, so we’ve recruited some members of our team to wear a selection of outfits that show off the fabric’s incredible range. From looks inspired by 1930s railroaders to more modern takes that embrace a more sartorial style, this is our love letter to some of our favourite pieces. 

Cameron's Look
Leah's Look

Leah wears TOYS McCOY Johnny Ringer T-Shirt - Off White/Charcoal, FULLCOUNT 0105 13.7oz Wide Straight Jean - 'Dartford' Wash, Paraboot Michael Marche Shoe - Brown Gringo, Stetson Cotton 'Geometric' Bandana - Navy, RRL Daisy Mae Bucket Hat - Camo, Porter-Yoshida & Co. Crag 2-Way Ruck Sack - Coyote

Steve's Look
Ben's Look
Sonny's Look
Ken's Look
Kevin's Look