Kojima Genes was born in 1996 in Kojima the birthplace of denim, sometimes dubbed the “Denim Mecca”. Kojima Genes was created out of respect for the artisans of Kojima, carrying on the legacy of quintessential jeans. All products are proudly handcrafted in Kojima with a guarantee that you can only expect top quality. The brand theory is that “good genes make good jeans” and by utilizing the incredible passion towards craftsmanship and manufacturing skills which have been passed down through generations it is clear that is the case. With Kojima Genes you can expect top quality denim at affordable prices.