French Craftsmanship

Paraboot

Every pair is made in France from the finest materials the brand can get their hands on, using time honoured techniques to craft shoes beloved the world over for generations.
Heritage edit

Featuring the clean simplicity we've come to know from Hartford, the Percey shirt boasts two symmetrical chest pockets, contrast buttons and a sewn-in label for good measure. The recycled wool fabric has a wonderful texture, making it the perfect, sustainable piece to add an extra dimension to your outfit.

In The Press

“Heritage denim done right. Son of a Stag delivers authenticity without pretension — a reminder that craftsmanship still has a place in street culture”
“Every piece tells a story of dedication. Son of a Stag stands as a rare intersection of Tokyo precision and East London attitude”
“Beyond trends, Son of a Stag represents a philosophy — quality, longevity, and an unwavering respect for the traditions of honest workwear”
“Son of a Stag captures the essence of true craftsmanship — rugged yet refined, a sanctuary for denim purists who value heritage over hype”
“A masterclass in timeless menswear. Son of a Stag blends old-world authenticity with modern sensibility, proving that true style never shouts — it endure”

The Anatomy Of A Pair Jeans

Click hotspots to explore the details

Son of a Stag. A home for globally curated men’s garments and lifestyle products.

Denim Fit Guide

Our denim fit guide is your aid to navigating the full range of denim broken down by style. All to help find the right denim for you

Film

The Union Special 43200G, Denim’s Original Work Horse!

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Get in Touch

Have a question or comment about our products? Drop us a line below and let us know your thoughts!

More ways to contact us

Need to get ahold of us directly? You can reach out to us via email, phone, or social.

Visit us at our London Store

SON OF A STAG, 9 Dray Walk, London, E1 6QL, UK

Customer Care

customercare@sonofastag.com

Talk to us

+44 (0)207 247 3333

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Wholesale Trade

Interested in stocking any of our 100 unique brands, including very rare Japanese denim, American made boots and British handmade leather accessories. Apply for a Wholesale Trade account to receive discounts and trade benefits

To become a Wholesale Trade Member, you must first log-in to your SOAS account. If you don’t have one, you can Create An Account Here. Once you’ve created an account you can return to this Wholesale Trade page and continue with your application.

Benefits

  • Competitive discounts and offers on full-price stock

  • Invitations to exciting new product previews

  • Marketing and collaborative opportunities

  • Track your orders